Restaurant Industry Starting to Relish RFID
Some strong competitors in the restaurant industry are eating up the benefits that RFID technology is serving for three major reasons.
Reduce Loss
Better Control/Visibility of Stock
Enhance the Customer Experience
As professionals we are all faced with making our business profitable, which generally means seeking ways to increase profit while decreasing spending. Even though the restaurant industry rakes in more than $550 billion a year (2008 projection from http://www.restaurant.org/), each player in the pool takes significant losses throughout the year.
REDUCE LOSS:
The human factor is one of the primary reasons that restaurants experience financial losses. Don’t get me wrong, I don’t want to necessarily spark more self-serve restaurants nor do I want to be served by mechanical robots when I dine out. Of course, human error accounts for some stock depletion, especially considering 13.1 million employees are working in the industry. Over or under-cooked steaks get thrown out and often “comped” off the bill. Error is error and often accidental, but there is also something to be said about over-generosity too. For instance, bartenders are likely to “heavy pour” customers that tip well or are regulars. I am sure we have all received at least one free, unrecorded drink from a friendly bartender since hospitality industry experts estimate a near $7 billion loss due to “liquor shrinkage”. Well RFID tags are now helping restaurants keep their employees honest and within policy. With RFID tags placed in the liquor spout, liquor usage is monitored and tracked. This reduces or eliminates over-pours and keeps tabs on what is running low and needs to be restocked.
BETTER CONTROL/VISIBILITY:
I have known restaurants to have their liquor stored in fairly inaccessible places, like a basement. On a busy night, getting replacement stock can make a customer wait a bit too long for their drink. Using RFID tags on kegs and liquor spouts can alert bartenders, servers and/or managers of what is running low so they have plenty of time to restock without cutting into the customer’s experience.
ENHANCED CUSTOMER EXPERIENCE:
Customers have also enjoyed faster service and more accurate orders since some restaurants have installed a hand-held RFID order system. I have noticed this to be a trend for VIP sections offering “at-your-seat” service in many sports arenas. This RFID technology has also allowed consumers to utilize “contactless payment”, where they simply wave their pay card over reader. This technology also offers better identity protection. Identity theft is a huge concern and your credit information is most vulnerable when it is taken out of your site. Therefore, tableside payment via RFID systems brings an increased sense of security to your customers.
Faster, more accurate service as well as a safer and more convenient payment method – RFID technology is enhancing the customer experience across the hospitality industry.
RFID can enhance your profit margin as well as your customer’s experience too. Ask Dynamic Computer Corporation how or visit our website at www.dcc-online.com.
As professionals we are all faced with making our business profitable, which generally means seeking ways to increase profit while decreasing spending. Even though the restaurant industry rakes in more than $550 billion a year (2008 projection from http://www.restaurant.org/), each player in the pool takes significant losses throughout the year.
REDUCE LOSS:
The human factor is one of the primary reasons that restaurants experience financial losses. Don’t get me wrong, I don’t want to necessarily spark more self-serve restaurants nor do I want to be served by mechanical robots when I dine out. Of course, human error accounts for some stock depletion, especially considering 13.1 million employees are working in the industry. Over or under-cooked steaks get thrown out and often “comped” off the bill. Error is error and often accidental, but there is also something to be said about over-generosity too. For instance, bartenders are likely to “heavy pour” customers that tip well or are regulars. I am sure we have all received at least one free, unrecorded drink from a friendly bartender since hospitality industry experts estimate a near $7 billion loss due to “liquor shrinkage”. Well RFID tags are now helping restaurants keep their employees honest and within policy. With RFID tags placed in the liquor spout, liquor usage is monitored and tracked. This reduces or eliminates over-pours and keeps tabs on what is running low and needs to be restocked.
BETTER CONTROL/VISIBILITY:
I have known restaurants to have their liquor stored in fairly inaccessible places, like a basement. On a busy night, getting replacement stock can make a customer wait a bit too long for their drink. Using RFID tags on kegs and liquor spouts can alert bartenders, servers and/or managers of what is running low so they have plenty of time to restock without cutting into the customer’s experience.
ENHANCED CUSTOMER EXPERIENCE:
Customers have also enjoyed faster service and more accurate orders since some restaurants have installed a hand-held RFID order system. I have noticed this to be a trend for VIP sections offering “at-your-seat” service in many sports arenas. This RFID technology has also allowed consumers to utilize “contactless payment”, where they simply wave their pay card over reader. This technology also offers better identity protection. Identity theft is a huge concern and your credit information is most vulnerable when it is taken out of your site. Therefore, tableside payment via RFID systems brings an increased sense of security to your customers.
Faster, more accurate service as well as a safer and more convenient payment method – RFID technology is enhancing the customer experience across the hospitality industry.
RFID can enhance your profit margin as well as your customer’s experience too. Ask Dynamic Computer Corporation how or visit our website at www.dcc-online.com.
posted by Mika Lofton at
8:08 AM
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