Adobe acquiring Web analytics company Omniture for 1.8 Billion -- in cash.

InformationWeek.com reported that Adobe will acquire Omniture in its fourth fiscal quarter, ending in November. The article, entitled: Adobe To Acquire Omniture For $1.8 Billion, explains that the companies' products would be combined under the merger to "create tools for building Web sites and making them more effective as advertising venues."

The same day Adobe posted lower earnings in its third fiscal quarter, Adobe announced its plans to pay $21.50 per share for Omniture common stock -- 25 percent more than Omniture's closing stock price on Tuesday.

Omniture would be run by it's current CEO Josh James as a separate unit, while Adobe would gain Omniture's 5000-plus customers.

Read the full article for more information.